The Effectiveness of Digital Accounting Practices on Goal Achievement for Thai Industrial Plants

Authors

  • Punchabhorn Srichanapun an Assistant Professor of Accounting, Department of Accounting, Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna Lampang, 52000, Thailand.
  • Natnaree Thongdeepan a Lecturer at Department of Accounting, Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna Lampang, Thailand.
  • Punsa Ruannoy a Lecturer at Department of Accounting, Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna Lampang, Thailand

DOI:

https://doi.org/10.22452/ajba.vol18no2.4

Keywords:

Digital Accounting, Organisation Value Enhancement, Goal Achievement, Industrial Plants, Financial Information

Abstract

Manuscript type: Research paper
Research aims: This research examines the effects of digital accounting
practices efficiency on goal achievement at Thai industrial plants.
Design/Methodology/Approach: A quantitative survey was conducted
using a structured questionnaire with 132 respondents. Data analysis
employed descriptive statistics and the PROCESS macro for SPSS.
Research findings: The findings revealed that digital accounting practice
efficiency significantly enhances organisations value enhancement and
financial information usefulness. These improvements, in turn, positively
affect goal achievement. Furthermore, organisational value enhancement
and financial information usefulness serve as mediators in the relationship
between digital accounting efficiency and goal achievement.
Theoretical contribution/Originality: Empirical evidence supports the
resource-based theory, with relevance to Thai industrial plants.
Practitioner/Policy implications: These findings underscore the
importance of digital accounting practice efficiency, organisational value
enhancement, and financial information usefulness in goal achievement
for industrial plants.
Research limitation: The study’s focus on industrial plants in Thailand,
which may restrict the generalizability of the findings.

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Published

22-01-2026

How to Cite

Punchabhorn Srichanapun, Natnaree Thongdeepan, & Punsa Ruannoy. (2026). The Effectiveness of Digital Accounting Practices on Goal Achievement for Thai Industrial Plants. Asian Journal of Business and Accounting, 18(2), 77–111. https://doi.org/10.22452/ajba.vol18no2.4

Issue

Section

Articles