Articles

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  The Moderating Roles of Involvement and Heuristics on Advertising Effectiveness: A Study of Financial Advertisements

  Wann-Yih Wu, Hsiao-Yun Lu, Liang-Tzu Chen

  • PDF 1
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  Convergence of Accounting Standards Does Not Always Lead to Convergence of Accounting Practices: The Case of China

  Karin Olesen, Fiona Cheng

  • PDF 2
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  A Comparative Analysis of the Firm Specific Determinants of Syariah Compliant Versus Non-Syariah Compliant Firms in Bursa Malaysia

  Mohamed Albaity, Rubi Ahmad

  • PDF 3
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  The 2008-09 Global Financial Crisis: Services to the Rescue in Malaysia

  Mei Ling Sieh Lee

  • PDF 4
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  Asia as the New Master of the Business Universe

  Ghazali Musa, Lord Digby Jones, Thinaranjeney Thirumoorthy

  • PDF 5