Seyed Masoud Mirbabaei1, Bahareh Ahmadinejad, Maryam Hajmalek, Mohsen Shojaeifard, Elias Laalkazemian. Investigating the Impact of Social Media Marketing Activities on Customer Satisfaction with the Mediating Role of Brand Equity and Perceived Value. AJBA [Internet]. 2023 Dec. 31 [cited 2026 Feb. 27];16(2):257-79. Available from: https://ajba.um.edu.my/index.php/AJBA/article/view/49020