1.
Sampurno Wibowo, Yuyus Suryana, Umi Kaltum. Value Creation with Big Data in Marketing: An Empirical Evidence on SMEs. AJBA [Internet]. 2021 Dec. 31 [cited 2026 Feb. 27];14(2):173-96. Available from: https://ajba.um.edu.my/index.php/AJBA/article/view/34649