Othman MN, Ong F-S, Wong H-W. Demographic and Lifestyle Profiles of Ethnocentric and Non-Ethnocentric Urban Malaysian Consumers. AJBA [Internet]. 2008 Jun. 30 [cited 2026 Feb. 27];1(1):5-26. Available from: https://ajba.um.edu.my/index.php/AJBA/article/view/2183