SEYED MASOUD MIRBABAEI1; BAHAREH AHMADINEJAD; MARYAM HAJMALEK; MOHSEN SHOJAEIFARD; ELIAS LAALKAZEMIAN. Investigating the Impact of Social Media Marketing Activities on Customer Satisfaction with the Mediating Role of Brand Equity and Perceived Value. Asian Journal of Business and Accounting, [S. l.], v. 16, n. 2, p. 257–279, 2023. DOI: 10.22452/ajba.vol16no2.9. Disponível em: https://ajba.um.edu.my/index.php/AJBA/article/view/49020. Acesso em: 27 feb. 2026.