ING GRACE, PHANG; RICADONNA PEI LING; ZAITON OSMAN. Causes of Customers’ Cognitive Dissonance and Product Return Frequency: A Malaysian Packaged Food Context. Asian Journal of Business and Accounting, [S. l.], p. 173–203, 2022. DOI: 10.22452/ajba.vol15no2.6. Disponível em: https://ajba.um.edu.my/index.php/AJBA/article/view/41017. Acesso em: 27 feb. 2026.