WU, W.-Y.; LU, H.-Y.; CHEN, L.-T. The Moderating Roles of Involvement and Heuristics on Advertising Effectiveness: A Study of Financial Advertisements. Asian Journal of Business and Accounting, [S. l.], v. 4, n. 1, 2017. Disponível em: https://ajba.um.edu.my/index.php/AJBA/article/view/2626. Acesso em: 27 feb. 2026.