SAMPURNO WIBOWO; YUYUS SURYANA; UMI KALTUM. Value Creation with Big Data in Marketing: An Empirical Evidence on SMEs. Asian Journal of Business and Accounting, [S. l.], v. 14, n. 2, p. 173–196, 2021. DOI: 10.22452/ajba.vol14no2.6. Disponível em: https://ajba.um.edu.my/index.php/AJBA/article/view/34649. Acesso em: 27 feb. 2026.