Pushpa Raj K and Shyamaladevi Balakrishnan 2024. Using the Unified Theory of Acceptance and Use of Technology (UTAUT) Model to Study Investors’ Buying Behaviour Towards Mutual Funds. Asian Journal of Business and Accounting. 17, 1 (Jun. 2024). DOI:https://doi.org/10.22452/ajba.vol17no1.8.