Preparing Accountants of the Future: Examining an Accounting Data and Analytics Undergraduate Program in Singapore

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Poh-Sun Seow
Gary Pan
Clarence Goh
Magdeleine Lew


Manuscript type: Research paper
Research aims: Due to technological innovations, there is a need for
universities to produce accounting graduates who are proficient in data
and analytics. A university in Singapore launched the accounting data
and analytics (AD&A) second major program to provide students with
skillsets in data and analytics. The aim of this study is to examine the
efficacy of the AD&A program.
Design/Methodology/Approach: 100 participants were surveyed,
involving 70 graduates of the program and 30 employers.
Research findings: The results show that both graduates and employers
were satisfied with the program. The results also show that the program
adequately equips graduates with relevant skills and competencies,
reflecting current needs in the accounting profession.
Theoretical contribution/Originality: This study examines a new
program in accounting data and analytics. Universities need to ensure
that their accounting curricula remain relevant.
Practitioner/Policy implications: This study is timely as the need for
accountants to become more tech-savvy and conversant with data has
been identified as an important way to help the accounting profession
thrive amid digital transformation.
Research limitation: The results may not be generalised to other similar
programs in other universities.


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