Main Article Content
This study aims to examine how the level of reverse logistics adoption among manufacturers in Malaysia can be influenced by customer/stakeholder pressure, regulatory pressure, financial and competitive pressure, and corporate citizenship pressure. Data were collected through a survey questionnaire, and respondents were managers of manufacturing firms located in the Northern States of Peninsular Malaysia and the Klang Valley. Partial Least Square (PLS) regression analysis was applied and the findings indicate that regulatory pressure has a significantly strong influence on the level of reverse logistics adoption, while customer/stakeholder pressure has moderate influence.
Keywords: Corporate Social Responsibility (CSR), Environmental Protection, Reverse Logistics, Supply Chain Management
JEL Classification: M11, M14, M38