Asia as the New Master of the Business Universe

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Ghazali Musa Lord Digby Jones Thinaranjeney Thirumoorthy


The global power has shifted from the West to the East. Currently, the main
assets or investments for the future should be on education and value
added skills, and universities must be well equipped to produce graduates
with these qualities. Asia must rise to the current challenge to be leader of
the world’s economy and take advantage of three main pillars of
globalisation: the movement of ‘product and services’, ‘money’, and ‘people’.
In Asia, two notable aspects which hinder the full potential of globalisation are free trade protective policies and corruption. Despite the obvious future
dominance of Asia economically, globalisation efforts should be directed
towards achieving worldwide equality in terms of economy and cultural
dominance. Asians must be willing to learn and ask questions, all of which
benefit themselves, employers and businesses. In the journey to success,
one should hold firmly on the integrity and have the willingness to include
and guide others to achieve the same goal.
Keywords: Free Trade Protective Policies, Globalisation, Knowledge, Skills



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How to Cite
MUSA, Ghazali; JONES, Lord Digby; THIRUMOORTHY, Thinaranjeney. Asia as the New Master of the Business Universe. AJBA, [S.l.], v. 4, n. 1, june 2011. ISSN 2180-3137. Available at: <>. Date accessed: 21 july 2019.