Perceived Self-Efficacy and its Role in Fostering Pro-Environmental Attitude and Behaviours

Main Article Content

Siew Wai Yoong
Jamil Bojei
Syuhaily Osman
Nor Hashima Hashim

Abstract

Manuscript type: Research paper
Research aims: This study examines perceived self-efficacy and its role in fostering pro-environmental attitude and behaviours.
Design/Methodology/Approach: This study employs a quantitative approach to explain the relationship among the variables. The data of 500 individuals are collected and then analysed through the partial least squared (PLS) approach.
Research findings: Results show that perceived self-efficacy has a positive influence on attitude; it enables individuals to orchestrate their capabilities in pursuing pro-environmental behaviours.
Theoretical contributions/Originality: This study expands on previous literature by adapting lifestyle-centric pro-environmental behaviour and social cognitive theory to identify the factors that motivate pro-environmental behaviours.
Practitioner/Policy implications: This study provides insights for marketers and other policy makers to better understand how perceived self-efficacy impacts the attitude and pro-environmental behaviours of individuals. The results imply that practitioners need to include attitude change campaigns and intervention programmes that can increase self-efficacy so as to encourage individuals to engage in more challenging environmental behaviours.
Research limitation: Since this study focusses on the urban population of Malaysia only, the generalisability of the findings may be restricted. Future studies need to incorporate a larger and more diverse samples.
Keywords: Attitude, Intrinsic Motivation, Perceived Self-efficacy, Pro-environmental Behaviours, Social Cognitive Theory
JEL Classification: M310

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Author Biographies

Siew Wai Yoong, Putra Business School, Universiti Putra Malaysia.

Yoong Siew Wai is a PhD Student at the Putra Business School, Universiti Putra Malaysia. 

Jamil Bojei, Faculty of Economics and Management, Universiti Putra Malaysia.

Jamil Bojei is a Lecturer at the Faculty of Economics and Management, Universiti Putra Malaysia. 

Syuhaily Osman, Human Ecology Faculty, Universiti Putra Malaysia

Syuhaily Osman is a Senior Lecturer at the Human Ecology Faculty, Universiti Putra Malaysia

Nor Hashima Hashim, Faculty of Business and Management, Universiti Teknologi Mara (UiTM)

Nor Hashima Hashim is a Senior Lecturer at the Faculty of Business and Management, Universiti Teknologi Mara (UiTM)